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CDC: 7 exposed to electronic cigarette advertisements every 10 school students

Recently, a report released by CDC said that the marketing of e-cigarettes without any limits could undermine the efforts made by American government over the past decades on preventing teenagers from using tobacco products and even bring all the labors to naught. According to the statistics, there were 18.3 million high school students exposed to e-cigarette advertisements in 2014. The American government is extremely worrying about that as some substances like nicotine remain in e-cigarettes which can affect the development of brain.

While the e-cigarette has now become the most popular tobacco product. And its popularity even overtakes the traditional ones. The lack of supervision for e-cigarettes industry contributes most of the phenomenon. The FDA is the only one monitoring the e-cigarette industry as yet, but the supervision merely involves those e-cigarettes used as therapy. However the situation will be changed before long as FDA has drafted and submitted a new version of regulations for the supervision of e-cigarettes. Selling e-cigarettes to teenagers will be prohibited.

At present, the lack of monitoring e-cigarettes has exerted substantial impacts on America’s society. Statistics shows,the investments in e-cigarettes increased from 6.4 million dollars in 2011 to 115 million dollars in 2014.whilst,the number rate of high school students using e-cigarettes grew up to 13.4% from 1.5% in 2011.Likewise,the percentage in middle school went upwards from 0.6% to 3.9% during the period. This is also the reason why CDC reckons that more and more teenagers are exposed to e-cigarette advertisements.

The e-cigarette advertisements we see today are just the same to the past wild west, and we want all the parents to understand that every nicotine itself is not risk-free.

From the data collected by CDC in 2014, every 10 students in America there are 7 of them were exposed to e-cigarette advertisements by at least one of the sources or more. Retail store, though, is the most common source,Internet and TV are the badly affected areas accounting for 40% and 37% respectively. In 2014, as a result, 4 million students were exposed to e-cigarette advertisements through 4 types of sources: retail stores, Internet, TV and movies, and newspapers and magazines . CDC also found that retail stores advertise e-cigarettes much lesser than traditional cigarettes. While adverts for the other three channels are nearly the same. CDC also indicated in the report that e-cigarette adopts the metaphors of independence, rebellion and sex. The finding is very important. It means that they are aligning with the government officials for the same battle.
In addition, lots of solutions to relieving the situation are mentioned in CDC’s report, for instance, using an Age Authentication System for e-cigarette sale online. This report can also likely stimulate more communities to boost investments into the program of precaution for tobacco products.Last year, state governments in the US had only allocated 1.9% of the revenue contributed by tobacco products to back the programs of this sort.

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